This edited collection is one of the few sociological and anthropological studies of Halal markets. The chapters inquire into the legal and religious aspects of Halal markets in non-Muslim contexts or the countries where the label 'Halal' matters, and is not taken for granted as it is the case in most of the Muslim world where it is an accepted norm. In many countries, 'Halal' has become a type of brand used to market food and cosmetic products. This is an effective marketing strategy because it appeals directly to Muslims, but also increasingly to non-Muslims who seek pure, fresh products. In this case 'Halal' implies attributes similar to other brands where quality and purity is guaranteed, such as Fair Trade, Bio or organic in the US and Europe, but with the additional appeal to prospective Muslim consumers that it satisfies Islamic norms.The book consists of contributions on Halal economies in non-Muslim societies dealing with such dilemmas as rational thinking and halal philosophywithin various fields of halal economy such as regulation, production, marketing, service delivery and consumption.

Rano Turaeva is a Habilitating Candidate at the Ludwig Maximillian University and an associated researcher at Max Planck Institute for Social Anthropology in Halle Saale, Germany.
Michael Brose is Professor of Practice, Central Eurasian Studies, at Indiana University, UK. He researches, publishes and teaches in two areas of Chinese history and society, Mongol China social history, and the history and current role of Islam in South West China.

1. Halal certification in Russia, Izzat Amon.- 2.Measuring the Unmeasurable: Production& Certification of Halal Goods and Services in Central Asia, Botoeva Aysalkun- 3. Environmental Studies, Skidmore College, US: Halal and Tayyib; Rethinking the Ethical in a Genetically Modified World, Nurcan Atalan-Helicke.- 4. The Everyday Politics of Halal Development and Governance at the National Commission on Muslim Filipinos, Fauwaz Abdul Aziz.- 5. Making Halal Business in Southern Kazakhstan: Combining the Soviet and Sufi Legacies, Yana Pak.- 6. Bacon or beef? Fake halal scandals in the Russia Federation: Consolidating halal norms through secular courts, Silvia Serrano.- 7.  Spectres of Qingzhen: Marking Islamic Food in China, Guangtian Ha.- 8. Halal Industry of Ukraine in the Period of Independence, Brylov Denis.- 9. Neoliberal Standards and Trust: Halal Certification and Intra-Muslim Trade in South Africa, Shaheed Tayob.- 10. From 'Halal Marketing to 'Islamic' Management?: The Case Study of the Halal Supermarket Le Triangle' in France, Ayang Utriza YAKIN.- 11.  Michael Brose. Indiana University.- 12.  Halal Landscapes of Dagestan in Russia, Iwona Kaliszewska.