At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. Within a year she had moved to San Francisco to take up a job at a data analytics start-up in Silicon Valley. Leaving her business casual skirts and shirts in the wardrobe, she began working in company-branded T-shirts and hoodies. She had a healthy income for the first time in her life. She felt like part of the future. But a tide was beginning to turn ... A defining memoir for our digital age.